Thursday, 10 November 2011

Target audience

Target Audience Research

1.Gender?
Male                  Female

2.How old are you?
12-15         16-19         20-24         25+

3. What nationality are you?


4. Do you like/dislike folk rock music? Why?


5.What would you prefer to be the key element in a folk/folk-rock video?
Performance                   Narrative                  Concept


6.Can you name a folk music video that has stood out for a particular reason? And/or why?



7.Would you prefer a video to be more mainstream or alternative?
Mainstream                   Alternative

8.What words spring to mind when you think of folk videos?



9. What would you say you were most interested in?

History                   Sport                   Literature                  Music                  Fashion                  Politics                  Film


10. Circle the bands/artists that you have heard of:

Laura Marling Bob Dylan    Bruce Springsteen Mumford & Sons Cat Stevens Neutral Milk Hotel    She & Him      Camera Obscura    Frank Turner  BonIver


11. Approximately how many gigs do you go to a year?
0-3          4-7         8 +

Monday, 10 October 2011

Video Treatment 3

We have revised the idea for our video again as the idea for combining national and local wars through the images of gang violence. It was too difficult to combine the two concepts and make it clear what we were doing. Our new video treatment is very similar to our original one, we're going to stick with war on a national scale, having stock footage from WW1, WW2 and Afghanistan combined with the band performing and some narrative about the life of a soldier.
The narrative shown is not particularly in-depth, it simply shows an ex-soldier dealing with life back at home. We want to have images of him throwing down his army coat and leaving the house to go for a walk, giving the impression he is 'clearing his head', displaying how much being in war can effect a person.
The band will no longer be in a plain room, but outside in an open, natural space, as in another convention of the Folk genre.