Thursday, 10 November 2011

Target audience

Target Audience Research

1.Gender?
Male                  Female

2.How old are you?
12-15         16-19         20-24         25+

3. What nationality are you?


4. Do you like/dislike folk rock music? Why?


5.What would you prefer to be the key element in a folk/folk-rock video?
Performance                   Narrative                  Concept


6.Can you name a folk music video that has stood out for a particular reason? And/or why?



7.Would you prefer a video to be more mainstream or alternative?
Mainstream                   Alternative

8.What words spring to mind when you think of folk videos?



9. What would you say you were most interested in?

History                   Sport                   Literature                  Music                  Fashion                  Politics                  Film


10. Circle the bands/artists that you have heard of:

Laura Marling Bob Dylan    Bruce Springsteen Mumford & Sons Cat Stevens Neutral Milk Hotel    She & Him      Camera Obscura    Frank Turner  BonIver


11. Approximately how many gigs do you go to a year?
0-3          4-7         8 +

Monday, 10 October 2011

Video Treatment 3

We have revised the idea for our video again as the idea for combining national and local wars through the images of gang violence. It was too difficult to combine the two concepts and make it clear what we were doing. Our new video treatment is very similar to our original one, we're going to stick with war on a national scale, having stock footage from WW1, WW2 and Afghanistan combined with the band performing and some narrative about the life of a soldier.
The narrative shown is not particularly in-depth, it simply shows an ex-soldier dealing with life back at home. We want to have images of him throwing down his army coat and leaving the house to go for a walk, giving the impression he is 'clearing his head', displaying how much being in war can effect a person.
The band will no longer be in a plain room, but outside in an open, natural space, as in another convention of the Folk genre.

Friday, 7 October 2011

Jobs for Monday

Umair: analyze how editing and camera are used are used in music videos similar to ours. (folk rock)

Katy: revise script

Hanan: Organize stock footage. mood board of locations and costumes.

Yasmin: Decided and explain target audiences

Tuesday, 4 October 2011

Music Video Treatment 2

Our video is going to be performance and concept.

Throughout the video we’re going to have footage of the band-playing cut with several other images of a variety of things. We want one of our layers to be old images/footage from world war one, as that is what the song is primarily about. However we want the rest of the layers to link to the idea of ‘postcode wars’. The song talks about defending your country/land and being proud of where you come from. We thought we could link this to postcode wars as its modern and would be far easier for our target audience to relate to.
As the front man sings about ‘my friends and I wave goodbye as our ship leaves England home’ we want to have black and white footage of a ship leaving harbour in WW1, however when he sings ‘
i see my friends along the line, many fine young men’ we want to have a crabbing shot of two ‘gangs’ standing either side of a road/estate/park completely still, ready to fight.


We’re going to have the band in a empty room or field to reflect the sad tone of the song, we’re going to have a variety of camera shots, from medium long shots to extreme close ups, as is common in folk videos. The close ups will emphasize the lack of expression on the band members faces, reinforcing the sad tone of the video.
Towards the end as the song gets more dramatic we want the cutting pace to increase to keep up with the music and reinforce the increased intensity of the song.  We’ll have images quickly flashing up, for example a picture of a road sing with the postcode on, or newspaper headlines about postcode wars, as well as old images from WW1/soldiers.

Friday, 23 September 2011

Possible stock footage to use

http://www.bbcmotiongallery.com/gallery/clip/1B011556_0061.do?assetId=clip_24506076

http://www.flickr.com/photos/55935853@N00/sets/72157603978257113/?page=3

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFSwr0jUxXRUSxpy5Yyj2U6w3y3MBwew-NeqO7sb6XLINxo-Rw-Sn4TDLaZoaoYwEKb8cRPFNZ3E5MDQFoaQUyBLXfo6K4lG9NWUiL3NlmuNpz-1owhCqbnffV6HAvuS8jhRiSKE7pzxo_/s1600/Docks+of+New+York.jpg


These are links to possible clips of stock footage we might use in our video. As we don't have the facilities to film our own "war-footage" we've decided to use stock footage to make our video more effective and give it a greater meaning for our audience.

Thursday, 22 September 2011

!st draft of script

Video Treatment


Our video is going to be a performance video with elements of concept and narrative.

We’re going to have footage of the band performing, cut with various images and clips of war/everyday life during the war. We want the images to relate to the lyrics so it seems as if what’s coming up on screen is the singers life. For example we want to have aged footage of children playing in a school/park playground as he says “my pale school yard chums”
We’re going to have the band in a empty room to reflect the sad tone of the song, we’re going to have a variety of camera shots, from medium long shots to extreme close ups, as is common in folk videos. The close ups will emphasise the lack of expression on the band members faces, reinforcing the sad tone of the video.
Towards the end as the song gets more dramatic we want the cutting pace to increase to keep up with the music and reinforce the increased intensity of the song. There will be more shots of the band quickly cut with images of war rather than video footage.
For the last few lines and the sing slows down we’ll have a close up of the front mans face, slowly zooming out as he sings.